Pros n Cons of Various Transit Advertising resources!

The reign of advertising on transit media was initially started by the gigantic buses and then it is carried on by the various other vans and taxis and now days personal cars owners has also wrapped their cars with the ads of various business entities. Well, I guess you stumbled here to get some clear and courageous information about which one to choose from the above mentioned advertising resources.

Well, here falls the pros n cons of these transit advertising resources. Starting it with Buses, everyone knows they follow a single route everyday on a specific time, the appearance of the ads on buses are inevitably marvelous but of no use when its only good for the people who will come in its way on its routine time. So, the ads are good to have but there are also some other options as well to go for that help your to advertise more than buses do.

Well, the advertising on private vehicles like taxis and other vans is also quite popular since a long time. Advertising on Taxis is being adopted by various international level businesses and determining that would not be a hard thing to do, if you live around or in London. Taxis with the ads of Vodafone, Nokia, Europcar, Freelancer, Samsung, Sandisk etc, I've a huge list that I can't put here. I believe the reason on advertising on taxis is influenced because of their mobility and the utilization advertising campaign of taxis as per owners demand.

People who are looking to earn some extra cash other than their regular job also vacant their cars for the advertisement purpose and get paid by the company that wrap the personal car of them people with the Ad of their business. However, the personal cars has made no much impact on the businesses that advertise on them and its diminishing quite rapidly.

You know the area of your business/products/services and think of putting your ads on buses, taxis and personal cars and then assume that, which one of these resources is targeting your niche market.

Transit Advertising-which one is better? Part II

In the previous post I've discussed about transit advertising and a source of transit advertising. In this particular post i'll carry on the remaining three sources.

Ads on Buses:

Initially, the scope of transit advertisement was started with printing Ads on buses. Its true that the Ads on the buses looks like moving billboards but its also good for the businesses up to some extent. As mostly the buses follow the same route every day, so its not sure that your business will get advertised outside the route of the bus wrapped with your business Ad. Advertising on buses is better than advertising on trains, as there is a greater possibility that the ad will be viewed by most of the people.

Black Taxi Advertising:

The only type of transit advertising, which is giving a tough time to some of the main source of advertisement like T.V Channels etc. and why I should not be, the businessmen are getting results more than they expect and the price is comparatively quite low as well. The sole reason that made taxi advertising so much result oriented and a perfect source of advertisement is, its non stop advertisement up-to 16 hours a day almost in every street and highway of the city.

Advertising On Private Cars:

advertisement on private is quite new in the industry and went quite much flopped, because non of the private owner moves in the streets. If you hired someone to wrap-up his/her car with your business Ad, then you will probably find your business Ad parked somewhere in the parking lot of a building, cafe or in-front of someones home.

Be sincere with your business and advertise only on those advertising resource which truly mean to advertise your business. Transit advertising is a good way to advertise your business at affordable price but choosing the right source of transit advertising matters for the betterment of results

Transit Advertising-which one is better? Part I

Obviously, you will get competitors when you are doing business in an open market and same is the situation that I am going to clarify in this particular post regarding transit advertising.

Business advertising is one of the most important factor for all kind of businesses and must be carried on via result oriented channels. Transit advertising is a well known source of business advertisement followed up using Ads on Buses & Trains, Black Taxi Advertising and Wrapping Ads on Private Cars. All these source of transit advertisement carry some weak and strong aspects but at the end of this particular post you will be surely able to pick up the right type of transit advertising source, which would work perfectly for your business.

Ads on Trains:

Its true that there's always a good crowd people are available at the train stations. The people of every class and all ages are on station, either waiting for the train or to receive someone. The volume of the Advertisement printed on the train is doubtlessly massive but the negative side of this is that most of the people would not pay much importance to it, as every body is in hurry either to get out of the train or to grab the seat and when the end-up with it the train starts moving towards next station. Hence, advertising on trains would not be a great option to get some good results, though you can get some benefit through it by wrapping an Ad that hold fascination.

Stomp On Your Competitors With Ubiquitous Taxi Advertising!

Not only one but almost every business that really exist is getting much competitive as we think off. Business owners are running hard to decrease the cost of production, lowering their profit margins, promoting business on various networks to stomp on their fellow business workers. Without being ambiguous about the advertising campaign, taxi advertising is one of the most effective business advertising campaign being approved by the every business owner who has ran an advertising campaign on taxis.

Taxis not only deliver locales and their packages but an advertisement on it also brag about it from where ever it passes through. To target a specific location in a city or even in some specific market place for the advertisement of your business adverising on taxis is the perfect option to be opt. Here is a lively example of one of the most successful campaign of Ubiquitoustaxis that has come to its end with some pretty effective result :

Campaign title

Korean Air

Campaign Goal

To increase brand awareness of Korean Air in the vital London business market and demonstrate Korean Air's quality executive class offering.

Target Audience

ABC1 Business People

Campaign Details

10 Liveries for 12 weeks & 175 SuperSides for 4 weeks
Launch Date 6 September

Achievements

3rd annual campaign booked with Ubiquitous based on 2008's research which reveal a 51% increase in brand-awareness and an uplift of over 300% recognition. Spontaneous media attribution went from 19% to 68%. Jeongsoo Park, Korean Air's Regional Manager UK, Ireland & South Africa said: "We believe taxi advertising is a perfect platform for Korean Air to promote the brand in a highly visible, stylish format, on the iconic black cab shape. Suddenly on the busy streets of the affluent West End and City of London, Korean Air is everywhere!"