How to Create Effective Banners for Taxi Advertisement? Part II

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Billboards, hoardings provide huge size boards to place an add that can be noticed from far away. But the effectiveness of billboards is going down because of their static nature. As, in the previous part I have mentioned that taxis are mini sized mobile billboards. Taxis provide small but enough surface to place an effective ad.

Five Most Essential Tips for Creating Effective Banner for Advertising on Taxis:

Conduct some research:

You can't create something out of box without doing research on it. Your research over look the following factors.

• Effectiveness of your Products/services.
  
• Demand of your Products/services.
  
• why people opt your Products/services.
  
• what is the trend of your Products/services.
  
• how the competitors are promoting their Products/services, etc.
  

Conduct all the pros n cons of the above mentioned research work.

Stick with KISS Principle:

As you don't have the empire of billboard to display your Ad. So, it would be much better if you keep your ad safe from the mess of your Qualities. But it doesn't mean at all that you should go with a purely simple banner or better say, Brief is good but the clutter isn't.

Add Charm to the Words:

Use as much less words you can with attractive large size font, it helps in grabbing the attention. Thats not all, it will also help you to deliver your message more rapidly. The messy text or too many wordings are mostly ignored by the people.

Colors Selection:

Using appropriate colors is also an important factor that enhance the effectiveness of Ad. The combination of the colors help in getting the attention as well as in delivering the message more rapidly. Also don't forget that your ads will be visible on taxis at nights, so be attentive while making the colors selection.

Taxis Shape:

Utilizing the shape of the taxis is also helpful in creating an attractive ad. Most of the business has already used the shape of the taxis with their banner ad, so you must consider the shape of the taxis in creation of banner ad for the sides of taxis.