Not only one but almost every business that really exist is getting much competitive as we think off. Business owners are running hard to decrease the cost of production, lowering their profit margins, promoting business on various networks to stomp on their fellow business workers. Without being ambiguous about the advertising campaign, taxi advertising is one of the most effective business advertising campaign being approved by the every business owner who has ran an advertising campaign on taxis.
Taxis not only deliver locales and their packages but an advertisement on it also brag about it from where ever it passes through. To target a specific location in a city or even in some specific market place for the advertisement of your business adverising on taxis is the perfect option to be opt. Here is a lively example of one of the most successful campaign of Ubiquitoustaxis that has come to its end with some pretty effective result :
Campaign title
Korean Air
Campaign Goal
To increase brand awareness of Korean Air in the vital London business market and demonstrate Korean Air's quality executive class offering.
Target Audience
ABC1 Business People
Campaign Details
10 Liveries for 12 weeks & 175 SuperSides for 4 weeks
Launch Date 6 September
Launch Date 6 September
Achievements
3rd annual campaign booked with Ubiquitous based on 2008's research which reveal a 51% increase in brand-awareness and an uplift of over 300% recognition. Spontaneous media attribution went from 19% to 68%. Jeongsoo Park, Korean Air's Regional Manager UK, Ireland & South Africa said: "We believe taxi advertising is a perfect platform for Korean Air to promote the brand in a highly visible, stylish format, on the iconic black cab shape. Suddenly on the busy streets of the affluent West End and City of London, Korean Air is everywhere!"
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