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The versatility of advertising make taxis the one of
the most effective source of advertisement. Usually what businesses
posses is that only the outside/body of the taxis is useful for
advertisement. Well, thats not true, the every single part of taxi
can be used for the advertisement. However, it will increase the cost
of the advertisement but if you are confident enough that the places
you are opting for advertisement on taxis are best to display your Ad
then you must not step back from it.
Mostly taxis are opted to target the local customers
of a specific area or a city but if you are looking to satisfy the
needs of specific category of people then the inside of the taxis
play more effectively rather then the outside. Various interior
accessories are helpful in
advertising more gently and descriptively e.g, the head rest screen with video advertisement, adding services like Nokia OVI taxi advertising campaign, placing flyer's and magazine in seats back pocket, sponsoring seat belts, floor mat or seat covers, even fascinating design printed fair receipts are fond effective in advertisement.
advertising more gently and descriptively e.g, the head rest screen with video advertisement, adding services like Nokia OVI taxi advertising campaign, placing flyer's and magazine in seats back pocket, sponsoring seat belts, floor mat or seat covers, even fascinating design printed fair receipts are fond effective in advertisement.
Moreover, some businesses are also providing a free
pick and drop service to their customers that fall in some specific
radius of their business place. Also, the addition of business
services is available with taxi advertisement and one of the most
common example is the Vodafone's taxi advertisement campaigns namely,
London Calling and Vodafone Taxi Grand Prix. So, advertisement can be
made more successful all you have to do is to come up with out of box
idea.
Advertising on taxis is the best way that gives instant boost and sound grounds to establish your brand and identity in the market. Other than that, you can easily promote your products and services via advertising in taxis.
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