Showing posts with label black cab advertising. Show all posts
Showing posts with label black cab advertising. Show all posts

Thursday, July 28, 2011

Why the BLACK cabs for taxi advertisement?


Without playing around with stuff I would like to get down to the business. Well, there are ubiquitous coloured taxis move around the streets and business places but not all of taxis are wrapped with ads but the Black one. There is nothing to surprise about it, people love to move around in black cabs, as the inside of these cabs is quite wide and extra comfortable. But the out side is much more tempting for the local yet multinational businesses, as you might have seen these taxis wrapped up with various companies Ads. If you are unable to memorize it then, I believe these two name will enlighten the memory of yours:
1. Vodafone (London Calling Taxi Advertising Campaign)
2. Nokia (OVI Maps)
as the basic reason behind the advertisement on black cabs is, these cabs offer a wide space to wrap the Ad on it and it literally looks like a mobile billboard. Also most of the taxi advertising agencies offer full body Ad placement plus taxi top advertisement digital screen and also the rear window digital screen. Though it gets a bit costly then normal taxi advertising. But the result oriented by the attractive taxi top and rear window digital screen pay more than what you spend on it. Also if you are going out big like Vodafone and Europcar etc, then you can also provide your business services to the passenger of the taxis to pursue them to pay you visits etc.
Make sure your business Ads must get noticed by every person moving in the streets, sitting beside the road, driving their own vehicle or sitting in any other taxi etc and the only possibility to make it successful is, Advertisement on Taxis.

Tuesday, March 29, 2011

Black Taxi Advertising – We Brag About Radio!!!!

Though it seems a bit off the hook but thats what we do to make your business run like it was never before. Usually radio and TV are used for the advertising campaigns of the business and after realizing the success and extra ordinary results of Black Taxi Advertising campaign we found taxis waving around the streets and on the highway bragging about the radio channel “LBC 97.3” for increasing the number of radio listeners in the local territories of London. The results were as obviously expected continued growth of radio listeners.
The further details of LBC 97.3 FM Black Taxi Advertising are as under:

Campaign Details:

From the road to the radio. Taxi advertising for LBC has proven to be a massive success in driving people to the station. Audience numbers have grown massively which LBC have openly equated, in part, to the success of their ads on our taxis.
One person who is particularly happy (and we hope he now loves taxis as much as we do) is Sony Nominee Nick Ferrari who actually gave one of his breakfast shows from the back of one of our taxis. Nicks’ show has shown a record reach increase of 37.4%.

Achievements:

Audience reach over first 3 months of taxi campaigning grew from 787,000 to 907,000 – with a total year on year increase of 25%.