Though it seems a bit off the hook but thats what we do to make your business run like it was never before. Usually radio and TV are used for the advertising campaigns of the business and after realizing the success and extra ordinary results of Black Taxi Advertising campaign we found taxis waving around the streets and on the highway bragging about the radio channel “LBC 97.3” for increasing the number of radio listeners in the local territories of London. The results were as obviously expected continued growth of radio listeners.
The further details of LBC 97.3 FM Black Taxi Advertising are as under:
Campaign Details:
From the road to the radio. Taxi advertising for LBC has proven to be a massive success in driving people to the station. Audience numbers have grown massively which LBC have openly equated, in part, to the success of their ads on our taxis.
One person who is particularly happy (and we hope he now loves taxis as much as we do) is Sony Nominee Nick Ferrari who actually gave one of his breakfast shows from the back of one of our taxis. Nicks’ show has shown a record reach increase of 37.4%.
Achievements:
Audience reach over first 3 months of taxi campaigning grew from 787,000 to 907,000 – with a total year on year increase of 25%.
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