Tuesday, April 19, 2011

The High Leverage Of Taxi Advertising


The return on investment (ROI) is raised by opting the efficient resource. The ROI gets better if the source that has being utilized is effective. Usually the investment made for the promotion of the business or for a specific product matters the most, because advertisement of the business is some thing that bring visitor and those visitors turn into customers not the product. It doesn't matter how quality your product is or how high is the standard of your business, until an unless you advertise it via an effective advertising resource.
The most commonly used business marketing resources are:
  • Digital Media Advertisement (TV, Radio, Billboard Screens, Mobile etc)
  • Print Media (Newspapers, Magazines, Billboards, Flyers etc)
  • Transit Media (Taxi Advertising, Trains, buses)
  • Advertising on Products
  • Sponsorship etc etc
Well, the hard-workers get the juice of their work sooner or later but if you are siting free and expecting miracles to happen for you then there is nothing going to improvise till you start to work on it. Though the resources are quite effective and many businesses got a boost with advertising on them but to use these advertising resources efficiently you need to make Ads. That grasp the attention of everyone and convey the message of yours with their complete intention. Right now Taxi Advertising is found to be the most leveraging advertising resource.

Wednesday, April 13, 2011

Stomp On Your Competitors With Ubiquitous Taxi Advertising!


Not only one but almost every business that really exist is getting much competitive as we think off. Business owners are running hard to decrease the cost of production, lowering their profit margins, promoting business on various networks to stomp on their fellow business workers. Without being ambiguous about the advertising campaign, taxi advertising is one of the most effective business advertising campaign being approved by the every business owner who has ran an advertising campaign on taxis.
Taxis not only deliver locales and their packages but an advertisement on it also brag about it from where ever it passes through. To target a specific location in a city or even in some specific market place for the advertisement of your business adverising on taxis is the perfect option to be opt. Here is a lively example of one of the most successful campaign of Ubiquitoustaxis that has come to its end with some pretty effective result :


Campaign title

Korean Air

Campaign Goal

To increase brand awareness of Korean Air in the vital London business market and demonstrate Korean Air's quality executive class offering.

Target Audience

ABC1 Business People

Campaign Details

10 Liveries for 12 weeks & 175 SuperSides for 4 weeks
Launch Date 6 September

Achievements

3rd annual campaign booked with Ubiquitous based on 2008's research which reveal a 51% increase in brand-awareness and an uplift of over 300% recognition. Spontaneous media attribution went from 19% to 68%. Jeongsoo Park, Korean Air's Regional Manager UK, Ireland & South Africa said: "We believe taxi advertising is a perfect platform for Korean Air to promote the brand in a highly visible, stylish format, on the iconic black cab shape. Suddenly on the busy streets of the affluent West End and City of London, Korean Air is everywhere!"



Tuesday, April 12, 2011

Taxi Advertising-The Wise One Always Win!


I don't know about you but what I've experienced is that, wise person always win and even if they loss but they win with-in their loss. I know its Quite logical but its true and here is a good example of it the suits the theme of this post perfectly. Well, when we talk about the business the two thoughts that directly hit our mind are “promotion and revenue”. There are various way of promoting a business one of them is popular as Advertising. What we see on TV, hear on radio, stumble with on Internet and watch on roads and regular usage products that promote others businesses is actually advertising.
There are so many ways of advertising a single business as some of them I've mentioned above but picking up one regarding your budget that results positively is the biggest headache of all time. You cant get a response by advertising on a high rating channel but you can get a surprising response through an effective advertisement on a daily NEWS paper. 
There is an existing form of transit advertisement available in the markets but it was never as much effective as the results of Taxi Advertising. Advertising on taxis is a perfect way of getting your business recognized by every locale and it never cost as hiring an Ad on TV or a billboard screen. You can increase in intense of taxi advertising as you want it and grow your business as rapidly as you want it to be, well the quality of your services and the effectiveness of your Ad really matters in getting your business at a higher level.

Monday, April 4, 2011

Are you Scared of Big Fishes!!!

Gone were those days when peoples were much worried about the big brands name but since the beginning of 2k people are most likely comparing the price with the quality of the stuff that they can own within their budget and if you are know that you are the one who can setup up a new brand name in the market then we appreciate your idea and will surely help you to develop your brand name within the local and national territories. We already helped a couple of other companies to develop a good name in the market and also to give a competitive edge to all the big brands with our effective Taxi Advertising. One of the effective brand awareness campaign of Ubiquitous is :


Campaign Goal


Raise awareness of the new brand amongst intermediaries and, most importantly, the end investor.

Target Audience


AB1 with £50,000+ invest-able assets

Campaign Details


When you are talking to people who are looking for investment opportunities, it is essential that they are ‘comfortable’ with your brand.

Ignis understand this and have placed a lot of emphasis on their ‘out of home media strategy’. As well as national press, they advertise across road and rail as visibility outside is fundamental to the success of their campaigns and, with Advertising on Taxis in particular, can get their brand in to the affluent streets where buses and other forms of advertising can not reach.

Achievements


Increase in product sales matched by ‘a cost effective sense of ubiquity’.