Flexibility In The Visual Medium Of Advertisement

What is flexibility ?

Flexibility is actually the way in which you adapt to the change weather its environmental or social change. Its something out of the normal conventions. Being flexible helps you to be more innovative and imaginative. In this particular blog my focus is on the flexibility of medium in which the advertisements are placed.

What is Advertisement?

Advertisements are basically used to inform or persuade people about certain product, event or news. In terms of business we can say it is used for creating Brand Awareness among masses through television, radio, INTERNET and all of the resource of print media. Either you advertise to inform people about a new product that has been launched recently in to the market or you inform about any change or update in the already existing product. The core aim of advertisement is to attract customers attention in a way as to persuade them to buy your product. In terms of marketing we can say that targeting or creating needs or desire among the people

Flexibility in the medium of advertisement:

Normally advertisements are carried out through print of social media. In print media we have news papers, magazines, bill boards, hoardings etc., while in electronic media we have Internet, Television and Radio. So the basic theme of advertisement is to reach maximum people with maximum information.

In order to create flexibility in the visual medium of advertisement concept of Advertisement on Taxis was introduced. As taxi travels to every part of the city. So the chances of creating awareness among maximum people increases.